Flora Archer

Norfolk County Adviser

Flora joined the regional team in May 2022 as County Adviser for Bedfordshire & Huntingdonshire and was appointed Norfolk County Adviser on 1 February 2023. 

Previously she worked for Grainseed, where she was responsible for the official maize trials and then the wider on farm trials in various other crops such as OSR and grass. She also took on a sales role, focusing on mainly forage crops.

She grew up on an arable farm in Norfolk and was heavily involved in setting up a farm diversification there, a riding school and livery business.

After an apprenticeship in business management with local buying group Anglia Farmers, she joined the the British Beet Research Organisation, where she undertook many different roles within the organisation, including working in the lab monitoring aphids and virus levels within the crop.