James MottersheadNFU Poultry Board chair (West Midlands member)
James is a broiler producer from Shropshire and produces his own feed rations through on farm home mixing, feeding his birds a mash-based diet.
Aside from poultry, the family business farms 1000 acres of arable, has a 1MW biomass boiler system, a 1MW biomass CHP system, 500KW solar PV arrays and a 500KW wind turbine.
James is the current chair of the NFU Poultry Industry Programme and was previously co-opted to the board as a PIP representative which ensures the voice of younger members is well represented. He is keen for the board to address issues surrounding labour shortages and rising costs of production and believes these are some of the industries main priorities.