From the chairman: What does lockdown mean for livestock farmers?
With new national lockdown restrictions in place, NFU livestock chairman Richard Findlay reviews what it means for the red meat industry. He writes:
During the initial lockdown period in the spring we saw periods of volatility in both the beef and lamb markets and panic buying within supermarkets leading to carcass imbalance. The NFU was as at the forefront, writing to the retailers pointing out their moral responsibility as our only route to market to promote British beef and lamb. In store promotion, supported by AHDB’s Make It Steak campaign, was very successful and we effectively ate our way out of that problem