Livestock: Social media content for members

The NFU has created a suite of shareable content to help members showcase the British beef and sheep industry on social media.

British farming has a fantastic story to tell. The animation and the images below contain just some of the facts and figures to help you showcase the ways British farmers work to protect the environment, care for their animals and provide nutritious food for the nation.

Share the NFU's new public-facing animation:

The NFU has created a short animation to help explain the vital role that grazing livestock plays in maintaining the British countryside and its habitats, and in providing a safe store for carbon, as well as producing high-quality, nutrient-rich beef and lamb.

Help us spread the message and gain public support by sharing this on your own social media channels.

Please use this text when you share the animation and include the web link to encourage members of the public to sign up to support our Back British Farming campaign: 

#DidYouKnow British beef has a greenhouse gas footprint 2.5 times lower than the global average. British farming = high quality food and working to tackle climate change. Join our campaign to #BackBritishFarming

Right click or tap on the pictures below to save them for use on your social media accounts:

Looking for square images to use on Instagram or Facebook? Click here...

Cattle feed infographic_69586

Source: Cattle Farm Practices Survey 2019, Defra

Red meat source of nutrients infographic_70613

Source: AHDB, Red meat and nutrition: the facts

British beef greenhouse gas infographic_70604

Source: Tackling climate change through livestock: a global assessment of emissions and mitigation opportunities, Food and Agriculture Organisation of the United Nations, 2013

British livestock produced to highest welfare standards_70607

Source: Farm animal welfare: Global review summary report, Evidence Group/NFU, 2018 

Grazing cows and sheep infographic_70606

Source: Large Blue priority species fact sheet, Butterfly Conservation/Defra

35,000 biodiversity schemes infographic_70611

Source: Agriculture in the United Kingdom 2017

Renewable energy 10 million homes infographic_70610

Source: NFU, NFU Cymru, NFUS, UFU, Delivering Britain’s Clean Energy From The LandAntibiotic use infographic_70609

Source: Targets Task Force: Two Years On, Responsible Use of Medicines in Agriculture Alliance (RUMA), October 201965% UK farmland best suited to grazing infographic _70605

Source: Farming Statistics - provisional crop areas, yields and livestock populations at June 2018, Defra

Wool worth £100m infographic_70612

Instagram images:

Instagram miracle of British cows infographic_70701

Instagram British beef greenhouse gas carbon footprint infographic_70702

More from NFUonline:

Click here to go to the NFU's Livestock Hub with more resources for members

Last edited on: 25:11:2019

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NFU members: Have your say

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  • Posted by: Jeremy ChamberlaynePosted on: 14/12/2018 16:53:11

    Comment: I am less than certain that much of the public will be we assured by the claim that red meat “only” contributes 10% of GHG, especially those who eat little or none of it. I assume the figure includes milk and milk products too. They would claim that they need their cars and consumer products and global flights, but they do not need meat.

    It seems to me that we should stress that, in the days before domestication, wild ruminants contributed an even larger proportion of a smaller amount of GHG. - all part of the natural carbon cycle. Secondly, they need to know the importance of grazing livestock to the diversity of landscape and ecology.

    I would find it harder to defend the current consumption of intensively fed poultry and pigs and the impact of global intensive farming - not that I would choose to condemn it.
  • Posted by: S. ScottPosted on: 20/11/2019 19:59:32

    Comment: It might be useful to add to the info graphics the fact that livestock make a massive contribution, through manure and rotational farming, to the fertility and soil structure of much of the nation's arable land. Additionally, in the wake of the backlash against plastic, it may be useful to include the fact that products made from wool, horn and leather are sustainable, renewable and plastic free.
  • Posted by: Anthony AustinPosted on: 20/11/2019 22:07:51

    Comment: Very good and thought provoking e.g, aqriculture = 10% GG emissions. Is this gross or net of emissions from land.if no agriculture performed? Agricultural land, usually and necessarily, is more fertile than non-productive land and has much greater potential to capture CO2 and contribute some of this to soil carbon. Moreover, in our locality we probably have more wild deer in the woodland than farmed sheep in fields.
  • Posted by: Elizabeth YeandlePosted on: 26/11/2019 12:23:28

    Comment: I know this may sound really stupid but can you turn the table on greenhouse gas emissions in the UK on its head with the 10% Agriculture at the bottom. Despite the figures some people see the one at the top as the worst - i.e the top of the table! sorry to be a pain I know it is just a percption

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