NFU23: Telling the sustainability story of British red meat

21 February 2023

An image of the panel during the livestock session at NFU Conference 2023

Delegates at the NFU Conference’s livestock session focused on how to maximise export opportunities for the sector in an increasingly competitive marketplace.

NFU Livestock Board chair Richard Findlay outlined the challenges the sector is currently experiencing and how external pressures from Brexit and the war in Ukraine are having a knock-on effect in terms of cost amid a challenging retail and out of home market for beef and lamb.

Despite these concerns, data presented by Steven Evans from AHDB found that “farmers have consistently been the most trusted part of the supply chain” and that it was essential to continue to “get farming messages out to consumers to help justify price position in the marketplace”.

“The modern consumer doesn’t have one single thing they’re looking for – combining these points; good value, quality and taste, versatility and a growing interest in sustainability is key,” he concluded.

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