Public backs British poultry for #BuyMyTurkey day

03 January 2023

An image of a Buy My Turkey Day cardboard carrier

The NFU's #BuyMyTurkey campaign returned for another year on 2 December. Grace Brown from the NFU's Food Business Unit provides a roundup of 2022's #BuyMyTurkey campaign. 

The NFU’s #BuyMyTurkey campaign took over our social media channels to promote our 4 key messages:

  1. Use the NFU Turkey Finder to buy a local farmgate turkey.
  2. Ask your butcher if they are selling British turkeys.
  3. Look out for the Red Tractor logo if buying from a supermarket
  4. Buying a whole bird is better value for money.

Social media support

During the course of #BuyMyTurkey day, content was shared on the NFU’s main social media channels, with a total reach of more than 100,000 people. The campaign was also aided by the NFU Poultry team and the NFU Food Business Unit’s Twitter pages, both of which shared posts throughout the day.

Across social media, a “British farmers are proud to produce turkey for your Christmas table” post proved to be the most popular, and was shared 147 times on Facebook.

British turkeys for Christmas tables

As always, the NFU Turkey Finder was the star of the show, with more than 10,000 people across England and Wales visiting the page to find their local turkey producers. By simply entering their postcode and how far they are willing to travel, it shows a map with the details of local producers.

This great tool provides members of the public with an easy way to support their local rural economy.

It was great to see turkey producers getting involved too, posting their own social media pictures and videos promoting their farm-reared turkeys and explaining why the public should back British farming this Christmas.

Value for money

Another highlight of the 2022 campaign was seeing how popular our #BuyMyTurkey Christmas cooking video was, which promoted the variety of British produce that can be used for your Christmas dinner. This year, it focused on buying a whole bird, which is better value for money, due to the cost-of-living crisis.

The video also showcased the variety of meals which can be made from leftover turkey to make a whole bird a superbly cost-effective option for this year’s festive period. The video was viewed more than 6,500 times across the different NFU social media channels.

The campaign included two competitions where members of the public could win a locally-produced Christmas turkey. The NFU Back British Farming newsletter competition had a remarkable 12,449 entries and a second competition, launched across the NFU social media channels, had more than 900; congratulations to the lucky winners!

We would like to say a massive thank you to everyone who got involved with this year’s #BuyMyTurkey day by posting their own pictures and videos across social media to help spread the message of buying a local turkey this Christmas.

How to get involved for 2023

We'll update this page later in the year with top tips on how you can get involved in #BuyMyTurkey Day during December 2023.

More for turkey producers on NFUonline:

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