It is one of the NFU poultry board’s priorities to help raise the profile of British eggs to consumers so we were keen to support members who wanted to get involved in this year’s event.
We created shareable resources
Our 'how to get involved in World Egg day' article proved popular, giving ideas for NFU members and the general public on how to create engaging social media content that would get people talking about the egg industry.
It also gave advice on what hashtags, photos, emojis and graphics to use in posts to get them trending. We provided links to shareable infographics, and gave top tips on producing mini videos for social - all to celebrate the humble egg.
What we did on the day
Thousands of NFU colleagues, NFU members and members of the general public took to social media to promote the benefits of eating eggs.
NFU member and Poultry Industry Programme participant William Lea did a takeover Tuesday on the @NFUCountryside Instagram account, where he posted about his life and daily routines as a free-range egg producer.
The NFU’s poultry board chair Thomas Wornham created a fun video for social media, where he promoted all the nutritional and health benefits of consuming British eggs. It was seen 2,845 times. If you missed it on the day, watch it below.
Our national poultry board chair Thomas Wornham has made this egg-cellent video to celebrate #WorldEggDay ?????? Not sure how to get involved? We've got everything you need to make a cracking social media post here ??https://t.co/e1SVUJz2FW#fuelledbyanegg #backBritishfarming pic.twitter.com/CUGp5oSXiu— NFU Poultry (@NFU_Poultry) October 8, 2021
The NFU Poultry team showed their support for World Egg Day by eating British boiled eggs and soldiers for their breakfast! This post was seen 4,559 times.
Happy #WorldEggDay from the @NFU_Poultry team ?? Chief poultry adviser Aimee and poultry adviser Tom are proud to support British egg producers ???? We're egg-cited to see everyone's best egg tweets today ???? Need inspiration? Check out our guide here ?? https://t.co/OO4pdeR8eo pic.twitter.com/8MuqWrjbXd— NFU Poultry (@NFU_Poultry) October 8, 2021
NFU member Steve Pace produced a brilliant video which was shared on the @NFUNorthWest twitter account, where he promoted buying locally produced British eggs for world egg day.
@FairburnsEggs celebrated world egg day by posting several fun facts about eggs over the course of the day.
Know your whites from your browns, your yolks from your yelks? ?? We're sharing 40 fantastic #egg facts this #WorldEggDay. It's guaranteed to scramble your brain ????! ??https://t.co/P1tSXBw6OV ?? #fairburnseggs #britisheggweek #eggs #britisheggs pic.twitter.com/aZ5N7iKqu8— Fairburn's Eggs (@FairburnsEggs) October 8, 2021
The NFU food chain team got involved too:
As did the NFU South West team:
It's #WorldEggDay! So today we celebrate all things eggs and look to our cracking farmers who produce high quality #BritishEggs day in day out. And an excuse to bring out those terrible egg puns. That's en oeuf of that... #WorldEggDay #BackBritishFarming @NFUtweets @NFU_Poultry pic.twitter.com/4DeZDLCuFJ— NFUsouthwest (@NFUsouthwest) October 8, 2021
Save the date
World Egg Day will be occurring again next year on Friday 14 October, so be sure to mark it in your diary.
You can also share all the positive messages about British eggs throughout the year by using the NFU’s selection of ready-made graphics and infographics which can be found on the poultry pages of NFUonline.