Our online dairy hub provides a range of information and resources for NFU members, including legal advice, social media tips and ways to help promote the industry.
Use the links below to jump to a particular section:
- Protecting your farm business - including guidance on how to deal with animal rights activists
- NFU action - including NFU responses to misleading claims in the media and shareable infographics
- Complaining to the media
- Promoting British dairy - including the NFU's campaigning work and how you can get involved
- Social media tips and tools - tips on how you can use social media to get your message heard and advice on securing your online profile
- Celebrating British dairy - visit the NFU's Countryside website to see how we're promoting the British dairy industry to members of the public
- More useful links - more sources of information online
Protecting your farm business
- Get practical guidance on dealing with animal rights activists and extremists from the NFU's legal team. The document includes guidance on the standard police reporting procedure and what to do in a number of scenarios where you suspect illegal or harmful activity. Download it here.
- Get specific guidance from the NFU relating to the Project Calf website. This guidance was last updated on 5 March 2019. Download it here.
- If you're not happy with the way your business appears on sites such as Google Maps or Tripadvisor, you can follow the links below to report an issue or secure your profile:
Template letter to the media
The NFU has put together a template letter for dairy farmers to send to members of the media in support of the sector. Positive promotion of the industry is always a good thing and has become increasingly important in the face of sustained anti-dairy messaging. Download a copy of the letter here.
The NFU has created a set of impactful infographics which can be used to set the record straight about how farmers protect the environment, care for their animals and provide nutritious food for the nation. Download them all here.
DOWNLOAD NOW! Click here or on the greenhouse gas statistics picture below to download a version which is print ready should you wish you convert the picture into a magnetic sign at a commercial printers:
TB Free England
You may also be interested in visiting the redesigned TB Free England website which provides up-to-date facts about bovine TB. It also contains information on how farmers' livelihoods are affected by this devastating disease and the government’s 25-year eradication strategy to tackle it. Click here for more information and links to resources.
Responses to challenging media coverage
See below for some examples of NFU responses to challenging media coverage:
- Goldsmiths University banning beef on campus - NFU response, August 2019
- NFU responds to IPCC Report on Climate Change, August 2019
- British farmers leading the way in climate-friendly food, July 2019
- NFU writes to The Guardian on red meat tax, June 2019
- NFU reiterates its net zero aims for agriculture, May 2019
- NFU responds to ASA ruling on vegan advert, July 2017
- Letter to the Sunday Telegraph about a vegan advert, February 2017
- Letter to Country Life on free range milk, February 2017
- Letter to The Times on dairy cow welfare, January 2017
- Letter to The Grocer on plant-based alternatives to milk, January 2017
- Setting the record straight: Fighting for farmers on antibiotic use, November 2016
This guide sets out how people can register official complaints with broadcasters and newspapers on items or articles which they believe are misleading, factually incorrect or are examples of unbalanced reporting. Download it now.
Promoting British dairy
Here are a number of articles from NFUonline that you can use to promote the British dairy industry:
- Showcasing British #HappyCows on World Milk Day - The NFU and farmers across the country celebrate all that's great about milk and British dairy.
- Championing British dairy - third generation farmer Abi Reader milks 180 head of cattle at her family farm in South Wales
- #HappyCows - dairy farmer Paul Tompkins talks about keeping his herd happy and healthy - watch the video below
- British public continue to love dairy
- Let's look at the facts: Challenging media headlines and why we should Back British Dairy
- Blog: Judy Buttriss, Director General of the British Nutrition Foundation, on making every calorie count
- Blog: How dairy farmers care for their cows - the vet's view
- Blog: Royal Welsh and Nantwich Shows demonstrate British dairy at its best
- Blog: Dairy farmers know what their cows need
- Blog: Does size matter? The truth about British dairy farming
- Blog: Dairy farmers and the environment
Social media tips and tools
- Here's a guide from the NFU communications team with their top 5 tips for social posts and a printable cheat sheet for video.
- Download our infographics and share them on your social media channels.
- For advice on reporting issues on social media or with securing your profile, you can use the following links:
Celebrating British dairy
Our public-facing Countryside website has a number of pages and features promoting the British dairy industry and showing members of the public how they can support the NFU's Back British Farming campaign. Find out more at the pages below, and share these links to help spread the word.
- Get the facts on British dairy - this myth-busting guide to the industry looks at what hardworking British farmers do every day, the sector's value to the economy, its outstanding welfare credentials, strong environmental track record, and the nutritional value of dairy products.
- Choosing British dairy - this page includes a look at the sourcing policies of the UK's major food retailers so that shoppers can make informed decisions on how to buy British dairy products.
- British dairy ice cream finder - this useful tool helps members of the public to find real dairy ice cream makers around the country and profiles several producers.
More useful links
- Red Tractor Assurance - information for farmers
- AHDB/Dairy UK consumer campaign - Be Scrumptious
- Dairy UK
- Tell It Like It Is - information on dairy nutrition and health
- Dairy Cow Welfare Strategy - CHAWG
- The Dairy Roadmap - environmental improvement across the supply chain
- TB Free England - the most up-to-date facts about bovine TB
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