Setting the record straight: Our dairy hub

Published 05 March 2019

Dairy
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Shareable infographics

The NFU has created a set of impactful infographics which can be used to set the record straight about how farmers protect the environment, care for their animals and provide nutritious food for the nation. Download them all here.

Our online dairy hub provides a range of information and resources for NFU members, including legal advice, social media tips and ways to help promote the industry.

Use the links below to jump to a particular section:

Protecting your farm business

NFU action

Rethinking Ruminants

The NFU has developed a member toolkit aimed at promoting the benefits of dairy and livestock farming to the general public and to combat misinformation surrounding the sectors.

The toolkit is made up of a number of elements, including a comprehensive, interactive directory of evidence-based facts for members, a public-facing booklet sharing the key messages as well as a slide deck to assist members in giving presentations with public audiences.

Template letter to the media

The NFU has put together a template letter for dairy farmers to send to members of the media in support of the sector. Positive promotion of the industry is always a good thing and has become increasingly important in the face of sustained anti-dairy messaging. Download a copy of the letter here.

Shareable infographics

The NFU has created a set of impactful infographics which can be used to set the record straight about how farmers protect the environment, care for their animals and provide nutritious food for the nation. Download them all here.

DOWNLOAD NOW! Click here or on the greenhouse gas statistics picture below to download a version which is print ready should you wish you convert the picture into a magnetic sign at a commercial printers:


TB Free England

You may also be interested in visiting the redesigned TB Free England website which provides up-to-date facts about bovine TB. It also contains information on how farmers' livelihoods are affected by this devastating disease and the government’s 25-year eradication strategy to tackle it. Click here for more information and links to resources.

Responses to challenging media coverage

See below for some examples of NFU responses to challenging media coverage:

Complaining to the media:

This guide sets out how people can register official complaints with broadcasters and newspapers on items or articles which they believe are misleading, factually incorrect or are examples of unbalanced reporting. Download it now. 

Promoting British dairy

Here are a number of articles from NFUonline that you can use to promote the British dairy industry:

Social media tips and tools

Celebrating British dairy

Our public-facing Countryside website has a number of pages and features promoting the British dairy industry and showing members of the public how they can support the NFU's Back British Farming campaign. Find out more at the pages below, and share these links to help spread the word.

  • Get the facts on British dairy - this myth-busting guide to the industry looks at what hardworking British farmers do every day, the sector's value to the economy, its outstanding welfare credentials, strong environmental track record, and the nutritional value of dairy products.
  • Choosing British dairy - this page includes a look at the sourcing policies of the UK's major food retailers so that shoppers can make informed decisions on how to buy British dairy products.
  • British dairy ice cream finder - this useful tool helps members of the public to find real dairy ice cream makers around the country and profiles several producers.

More useful links

You may also be interested in:

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