Pride & Provenance Campaign

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Scroll down for latest campaign news...

The Campaign is now on Facebook and Twitter

For Facebook Click  HERE  For Twitter Click HERE

The NFU's Pride and Provenance campaign was launched in July 2017 with the aim of shouting about the strength and value of Yorkshire's agri-food sector; working with MPs to achieve an environment in which farming, food and drink businesses can thrive and promoting the quality and diversity of local food and drink to the public.


With Brexit bringing uncertainty over what the future will hold and MPs charged with making key decisions that will directly affect the ability of farming, food and drink businesses to respond to the challenges and opportunities it brings, it is more important than ever that the wider agri-food sector pulls together.


Paul Tompkins and Richard Betton with Rachel Maskell MP_45017

The campaign aims to represent as many local agri-food businesses as possible to provide an umbrella for:

  • Demonstrating the strength and value of the sector to the county - its people, economy and environment
  • Connecting with local MPs to celebrate the success of Yorkshire's farming, food and drink businesses and discuss key issues as the Brexit process continues
  • Promoting local farming, food and drink businesses to local people

With this in mind, the campaign has six key messages:

  • We are proud to produce fantastic quality food and drink with real provenance
  • We make a major contribution to the local economy
  • We are innovative and embrace new ideas and technology
  • We offer exciting opportunities for young people
  • We work hard to enhance our environmental sustainability
  • Rooted in tradition, we are committed to building a strong future for our local communities

While different campaign partners have different priorities when it comes to government ‘asks’, five broad themes have been identified:

  • Infrastructure improvements, including broadband and mobile coverage
  • Fair access to thriving domestic and export markets
  • The opportunity to employ a skilled and flexible workforce
  • A viable, sustainable future for farmers and growers
  • Farming and agri-food at the heart of a comprehensive Industrial Strategy


The campaign launched with 57 companies already on board. Together they generate £2.5 billion and employ more that 23,000 people.

The number of campaign supporters is growing all the time.

See below for the companies involved at launch:

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Want to get involved?

Click here to download the campaign leaflet, which will provide more information about how to get involved.

To get in touch about the campaign, email us or call 01904 451550.

To follow the Campaign on Twitter click here

For the Campaign's Facebook page click here

Campaign tools

Tom Rawson and Alex Dalgleish from Arla with speech bubble - web crop_45016

If you are a supporter and would like to download our campaign 'Speech Bubble' to use for a photograph, please click here.

Latest news

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See the latest news from the campaign below.

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