Who's who at the NFU

Diversification includes the conversion of a 17th century tithe barn into a wedding and corporate events venue, and horse liveries. Minette co-founded the campaigning initiatives 'Ladies in Beef' and the 'Great British Beef Week'.

Campaigning on behalf of NFU members about the importance of British food and farming has been a key driver for Minette throughout her time at the NFU. In 2020 she led one of the most successful petitions ever, bringing together a coalition of chefs, including Jamie Oliver, farmers, environmentalists, consumer groups and animal welfare experts – resulting in over one million people signing the NFU food standards petition. She has also regularly engaged with different media genres including appearances on Desert Island Discs, Question Time, and Any Questions.

She has been an NFU member from grassroots through to County Chair; she served as Wiltshire’s Council delegate and also as Regional Board Chair for the South West. Minette has also been a member of NFU Governance Board and served as NFU Deputy President for four years from 2014 to 2018, before being elected as president in February 2018. Minette is also an ambassador of Farm Africa and was made a Deputy Lieutenant to Her Majesty Queen Elizabeth in 2021.

Officeholder responsibilities 

• Trade and standards
• EU and international relations
• Taxation and fiscal policy
• Science and research and development
• Food supply chain (fair dealing, Markets and Authorities, competition, regulation)
• Food service
• AHDB
• Levelling up
• Education

The home farm is based around arable production but has also diversified into equestrian and renewables.

Tom has represented the NFU from Local Branch Chairman through to Chair of the National Combinable Crops Board.

Officeholder responsibilities 

• Animal health and welfare including bTB
• Climate change and net zero
• Water and air issues
• Clean air strategy
• Workforce supply and training
• Farm assurance and labelling
• Food safety
• Banking
• Animal ID and movements

David farms south of Horsham in West Sussex with his wife and two sons over 1200 tenanted hectares in the heart of the Sussex Weald.

Starting in 1989 with 70ha the business now has arable, dairy beef, Sussex suckler herd and sheep enterprises. In 2003 the Farm Shop opened and sells a wide range of food from the Victorian stable yard at Westons.

He has served previously within the NFU as Branch Chair, West Sussex Council Delegate, South East Regional Chair as well as four years on Governance Board.

David was elected to the position of NFU Vice President in February 2022.

Officeholder responsibility

• Plant health
• Competitiveness and productivity
• BPS Transition (NELMs/BPS)
• Regulation review and enforcement
• Planning, housing, rural development
• Agricultural transport
• Agriculture supply chain relations
• Infrastructure (HS2, Roads etc)
• Rural broadband and mobile communications
• Health, safety and wellbeing
• Rural crime

Aled has previously held a variety of positions across the industry, including holding the post of Chairman of milk recording company Cattle Information Services (CIS) for seven years and being a trustee of Holstein UK for eight years.

Goldsland Farm is home to 200 milking cows, 150 sheep, 90 beef cattle and 120 acres of arable. Abi is a co-founder of Cows on Tour, an Open Farm Sunday host and a former NFU Cymru Wales Woman Farmer of the Year.

Leaving FDF at the end of 2014, he took up the post of DG at the Provision Trade Federation (PTF) looking after the interests of businesses involved in the UK bacon and dairy trade.

Before working at FDF and PTF Terry worked for the NFU from 2002-2011 in a variety of roles including Head of Government Affairs, Head of Food Chain and Director of Communications.

Terry lives in Cheshire with his wife Emma and their two daughters.

Originally from Llandovery, where his family are livestock farmers, John Mercer has worked his way up through the ranks of the NFU over recent years.

He started with NFU Cymru in 2004 as a Farm Policy Adviser before moving to NFU Headquarters to take up a senior policy adviser position he then went on to become the NFU Regional Director in the West Midlands before returning to his roots in Wales.

He made the move to communications, joining The Ministry of Defence, where he was Director of News for the department and Press Secretary to two Secretaries of State. He joined the private sector in senior communications and government relations roles in-house, and as an agency director.

James joins the NFU from Toyota GB PLC, where he was Head of Press and Public Affairs for the Toyota, Lexus and Kinto brands.

Originally from the New Forest, James lives with his family in a village in Oxfordshire where he enjoys rural pursuits as well as taking old cars apart and wondering why they won’t go back together again.

He joined the NFU headquarters in January 1993 from Hertfordshire County Council and has filled a variety of roles including Chief Environment Adviser and, prior to his current role, Head of Policy Services.

Andrew lives with his family in Worcestershire where he grew up on a hop and fruit farm. He has a PhD in Environment Science from the University of East Anglia and is a Chartered Landscape Architect.

In 1980 he joined the NFU's Economics Department, specialising in European issues. Between 1983-86 he was Head of the NFU's Brussels office. 

In 1989 he was made Head of International Affairs at the NFU, involving responsibility for co-ordinating European policy, trade issues and the NFU's international contacts.

In 1995 he was awarded the Chevalier du Merite Agricole by the French Government.

From 1999 Martin was Director of Policy at the NFU. From Nov 2009 - April 2010, Martin was appointed Acting Director General. He has also covered the communications brief in a temporary capacity.

In 2011 Martin was the European member of a Transition Board which established the World Farmers Organisation.

In 2014 he was appointed as Deputy Director General and was Acting Director General for six months from 2015 - 2016.

Following the EU Referendum in June 2016, Martin was appointed Director of Strategy. 

Kevin moved to the NFU's Headquarters in London in June 1998 as NFU Beef and Sheep Adviser and then Beef, Sheep and LFA's Adviser. In the changes that followed the NFU s review in 2004 he was appointed Chief Livestock Adviser.

In May 2005 he took on a new position of Head of Food Chain and Farm Policy and in October 2006 he was appointed Head of Food and Farming.

Kevin was appointed Director of Regions in February 2011.

Since then he has held senior financial posts in several commercial sectors, including leasing and television.

He joined the NFU on New Year's Day 2002 and is responsible for finance, corporate taxation, HR, property and investments, compliance, NFU CallFirst, the Legal Assistance Scheme and other business services.

Ken is also Secretary of the NFU as well as a director of NFU Energy and the NFU Staff Pension Scheme Trust Company.

He previously served as Chief Executive of the Crop Protection Association (CPA) from January 2013 to December 2016, representing the UK plant science industry and promoting the development and manufacture of a wide range of plant science technologies including synthetic and bio pesticides, seed and plant breeding and agricultural biotechnology.

Nick has enjoyed a varied career both within and outside agriculture. Prior to the CPA, Nick was Head of Government Affairs at the NFU, responsible for managing the organisation’s political relations and heading up its London office.

He worked for a London-based public affairs agency for many years, advising companies and organisations across a wide range of sectors on media and political relations. He also trained as a lawyer, being called to the Bar in 2007. He lives with his wife and two children on the family’s arable farm in East Hertfordshire, which is managed in partnership with two neighbouring farm businesses.

She brings to the NFU a strong background in commercial finance and business change management in growing businesses, an inspiring leadership style, experience of integrating acquisitions and strategic financial planning expertise.

Prior to joining the NFU, she was Finance Director at Mattioli Woods plc, a leading UK listed financial services business, where she led the finance team through significant change as the business expanded rapidly. Having joined in 2013, her role developed quickly after playing a key leading role in the IPO of Custodian REIT plc. During her almost seven-year tenure she steered many strategic developments across finance, HR, IT, operations, risk and compliance, including a £14m investment in building a new office.

She qualified as a chartered accountant in 2009 in practice, where she developed a diverse range of experience across finance specialisms and industry sectors, including agriculture and investment property. She joined the practice in 2006, following a short period as a business analyst at Caterpillar Logistics Services (now Neovia Logistics) after graduating from De Montfort University with a degree in Accounting and Finance in 2005. 

Outside of work Farah enjoys playing tennis, travelling and family walks in the countryside with her husband and two sons.