More than 20,000 visitors have used the NFU’s dedicated turkey website, which has been featuring in the campaign. Afurther 12,000 people have sought British turkeys using the Turkey Finder, which helps ensure support for British farmers, and allows consumers to choose a bird that has been fed a natural diet, bred for its natural flavour and reared locally.
Minette Batters, NFU Deputy President, said: “When shopping in retail stores we are encouraging consumers to get behind our campaign to support British farming. One of the easiest ways this can be achieved is in buying produce displaying the Red Tractor logo, which also provides a guarantee of traceability, environmental protection, food safety and hygiene and welfare standards.
“The festive season is a time when British produce such as roast potatoes, pigs in blankets and traditional turkey are treasured. And while Christmas dinner is the cornerstone of Christmas Day, British agriculture has a far wider part to play this time of year with the provision of British trees, plants and beers, to name but a few.”
The Back British Farming website allows users to follow the latest news stories, recipes and activities for children as well as useful guides on finding your local turkey farm and how to dispose of your Christmas tree after the holidays, among others.
In the run up to Christmas, the campaign has featured the many roles British farming has to play in making Christmas special, from advice on finding the perfect tree - with a focus on the 26-year-old Nordman Fir standing proudly outside 10 Downing Street - to a guide on British beers and advice on picking the perfect poinsettia.
So far, it has looked at:
- Award-winning growers provide tree for Prime Minister
- Picking a poinsettia? Buy British!
- Find your local turkey farm
- Find the perfect beer to go with your meal
- Take the Countryside Christmas challenge
- Buy a British Christmas tree
For more information, please visit the campaign’s homepage.