Latest NFU broadband & digital member survey

digital signal, mobile phone, wifi, web crop_39675

Like many other businesses, farmers are increasingly using digital technologies to manage their operations and daily lives. Britain’s food and farming sector is currently worth £113 billion to the UK economy, employing 3.9 million people. Farmers with superfast broadband and universal mobile coverage are more likely to invest and expand their farm businesses, become more productive and be able to take advantage of wider business opportunities. Moreover, digital infrastructure offers significant opportunities for farmers to improve their productivity.

By sharing the results of the 2018 NFU Broadband and Mobile Survey, we welcome the opportunity to showcase a true picture of farm coverage, so that wider stakeholders can be aware of the challenges and opportunities for connecting farms and wider rural communities.

This year (2018) 812 farmers and growers took part in the survey between 29 August and 12 October.

The infographic below summarises a snapshot of farmer connectivity

Revised Broadband 2018 infographic_60196

Key fixed broadband results 2018

The 2018 survey highlights that 96% of farmers had access to the internet via a mobile phone or computing device. Of these, 89% believe that broadband is an essential tool for their business.  

One positive trend is the significant increase in farmers accessing superfast download speeds of 24 Mbps or more over the past four years, shown in the table below. This reflects the increasing availability and take up of superfast broadband services and supports our evidence that once farmers receive a superfast connection, their usage, importance and reliance on the service for their business increases.Broadband survey 2018 estimated download speeds_60183

However, the table highlights that a notable proportion of farmers surveyed (42%) continue to experience the slowest download speeds of 2 Mbps or less, although this has fallen from 58% in 2015.

Key mobile coverage results 2018

Mobile connectivity has also seen a small improvement. The 2018 survey reveals that 97% of farmers surveyed own a mobile phone and out of those who own a smartphone, 83% could access 4G on their devices.

But, a worrying 17% of members receive a reliable mobile signal in all outdoor locations (see table below), and 19% in all indoor locations. These figures have changed little since 2015 and are a cause for concern since mobile telecommunication is essential for health and safety in a potentially hazardous industry, with farmers often working alone in remote areas.

Broadband survey 2018 outdoor locations_60184

NFU members key message to the UK Government

·         Lack of access to digital technology is a major barrier to improving farm productivity

·         Rural communities should have the same level of service and infrastructure as urban ones

·         Rural businesses should be able to run as effectively as those in urban areas

·         Access to a reliable mobile signal is paramount for farm safety and wellbeing

The concluding picture

The 2018 Broadband and Mobile Survey illustrates a welcome pattern of improvement for both mobile and broadband connectivity, although there is still a significant gap between what farmers are receiving now, and full universal coverage.

It is clear that slow broadband speeds and patchy mobile coverage still represent major barriers to improving productivity and the uptake of digital technology for our members and with the wider rural communities in which they operate. 

With Brexit and the industry facing so much uncertainty, UK farmers need as many tools as possible to ensure business reliance, and having access to digital connectivity is paramount if they are to be comparable and fit for purpose to compete with our international neighbours in the global market.


Last edited on: 15:01:2019

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  • Posted by: Stuart ReayPosted on: 21/01/2019 18:19:58

    Comment: My broadband speed is 1.41 mbps download and 0.34 mbps upload. have complained to BT and they keep saying there is nothing they can do and yet they charge the same as places with much faster service
  • Posted by: GoodridgePosted on: 24/01/2019 11:08:44

    Comment: When you go abroad you end up with different providers in black spot areas. Is it beyond the wit of our suppliers to get together and set up a roaming service for England? Between Dawlish and Exeter the BT Service is not available..

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