East Yorkshire businesses celebrated at EYUP Awards

A photo of EYUP award winners

EYUP Award winners Field House Camping & Coffee Barn, Beverley Bites, Blok & Vine, William's Den, Staal Smokehouse, Wolds Edge Holiday Lodges and Bishop Wilton Community Shop. Photo: Visit East Yorkshire

Leading food, drink and hospitality businesses from across East Yorkshire were celebrated at the inaugural EYUP Awards, which were sponsored by the NFU and NFU Mutual.

The ceremony was held on Wednesday 14 October at The Manor Rooms on The Drewton Estate in South Cave and hosted by Katie Taylor MBE, Chair of East Yorkshire Local Food and Rural Tourism Network and proprietor of Drewton’s.

An audience of 120 guests, including York East Council Delegate Angela Kirkwood, County Adviser Poppy Smith and NFUM Howden Agent Carol Patton, enjoyed networking, open-mic chats hosted by workplace wellbeing consultancy ‘hipeup’, and a menu showcasing some of the region’s finest produce.

Councillor Nick Coultish, East Riding of Yorkshire Council Cabinet Member for Culture, Leisure and Tourism said: “We are proud to support the local food and rural tourism network, recognising the vital role played by small businesses in the rural economy.
 
“From food and drink producers, cafés and farm shops to accommodation providers, tourist attractions, nature reserves and visitor experiences, these awards showcase the businesses and individuals who make East Yorkshire such a memorable destination for residents and visitors alike.”

Katie Taylor MBE said: “When we launched these brand-new awards for 2026, we hoped businesses across our region would embrace them. The response exceeded our expectations, with an overwhelming number of entries and some incredibly strong nominations across all seven categories.

“Behind every entry was a story of ambition, innovation and resilience. The passion and dedication shown by our winners, highly commended businesses and all our finalists is truly amazing.”

Organisers thanked sponsors Holler Marketing, NFU, NFU Mutual and Wilkin Chapman Rollits for their support in celebrating the region’s food and hospitality industry.

This page was first published on 23 October 2026.


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