By the end of 2026, 35% of KFC UK&I’s chicken, will be sourced from British farms, as the brand announces a new boost to back British chicken farmers.
KFC will add chicken wings to the list of products it will now source from British farms, through an expansion of its long-standing partnership with 2 Sisters Food Group.
To facilitate this, KFC UK&I is boosting its annual spend on British chicken by approximately £10 million, bringing the yearly total spend to almost £100 million.
Boost for producers
NFU Poultry Board Chair Will Raw said: “It’s always welcome to see retailers and food businesses championing British produce.
“UK poultry farmers are proud to produce to high standards which the British public rightly values, and long-term sourcing commitments from retailers are essential to ensuring producers and the supply chain have the confidence to invest in the businesses that deliver growth for both the food sector and wider economy.”
Sourcing British chicken wings will increase the amount of British chicken on KFC’s menu to the equivalent of 82,700 metric tonnes of chicken annually, with only boneless chicken now sourced from other markets.
Marc Hayes, Yum! Chief Supply Chain Officer Europe, said: “This is a tough time for the poultry sector across Europe, with avian flu outbreaks pressuring supply, at a time of higher demand.
“Long-term sourcing commitments from retailers are essential to ensuring producers and the supply chain have the confidence to invest.”
NFU Poultry Board Chair Will Raw
“The work that our British partners 2 Sisters Food Group and Pilgrim’s Europe have been doing to drive up chicken welfare against this backdrop is significant. We are proud that all our British chicken is now be reared at 30kg/pm2 stocking density.”
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