New resources for Buy My Turkey Day 2026

The NFU's #BuyMyTurkey Day is a hugely successful social media campaign that promotes buying local and British turkeys for Christmas.

This year, the campaign promotes four key messages:

• Encourage people to ask their butcher if they are selling British turkeys.
• The benefits of buying a whole bird.
• Use the NFU's Turkey Finder to buy a local turkey directly from the farm gate.
• Look out for the Red Tractor logo when buying from a supermarket.

We'll be celebrating #BuyMyTurkey Day on 4 December. Keep scrolling to find out how you can play a part in this year's campaign.

On Buy My Turkey Day, we'll be using social media to share this year's campaign messages: Here are three ways to get involved:

1 Add or update your details on the NFU Turkey Finder.

2 Get involved on social media – reshare our posts and use our ready-made shareable graphics.

Here's a list of where to find us on social media.

3 Create your own social media content – don't forget to tag us @BackBritishFarmingNFU, use the hashtag #BuyMyTurkey and our printable signs that can be used as a prop.

Download these graphics and share to your preferred social platform (or two). Don't forget to include a snappy caption. Here's one to get you started:

#BuyMyTurkey Day is back! This year, get your whole turkey direct from the farm by using the NFU Turkey Finder.

Tap or click the images below to download the graphics to your device:

There are more than 240 farms on our Turkey Finder. It includes an interactive map making it even easier for shoppers to locate their nearest producers.

Are you an NFU member who would like your business to appear on the Turkey Finder? Or have your business details changed. Visit: Turkey producers – are your details up to date on our Turkey Finder?

1. Tag us, use the hashtag #BuyMyTurkey and promote the NFU Turkey Finder.
2. Engage your audience by asking questions about their Christmas turkey, giving cooking tips or sharing insights about keeping turkeys happy and healthy.
3. Be creative and capture attention with eye-catching images and videos of your turkeys, farms or farm gate promotional displays looking their best.
4. Add some fun to your posts by using emojis like the British or Welsh flag, a Christmas tree or dinner plate.

NFU Seasonal Poultry Group Chair Jonathan Smith said: “#BuyMyTurkey Day is a celebration of all the skill and dedication that goes into producing high-quality food.

“It is also a reminder that by choosing British, the public are supporting farming families and rural communities across the country.

“This year we want to highlight the connection between the farm gate and the festive table.

“A whole turkey is not only a fantastic centrepiece, but also a sustainable choice at a time when many families may be keeping an eye on spending. It is versatile, nutritious and perfect for creating meals well beyond Christmas Day.”

On #BuyMyTurkey Day and throughout December, we'll be posting turkey content in support of British producers. Look out for the posts and comment, share and retweet... 

And if you're creating your own content (we hope you are), remember to use the hashtag #BuyMyTurkey and tag our social media platforms on your posts.

• Facebook
• Instagram
• TikTok
• X (Twitter)
• LinkedIn