Will is Strategy Director for Beef & Lamb at AHDB. He has been in this role since September having moved from the Co-op where he was Senior Agriculture Manager with responsibility for beef, lamb and poultry.
Will has worked in several areas of the supply chain having grown up on a dairy farm in Derbyshire before moving into warehousing and logistics. He then progressed to work in the agriculture team at Arla Foods where he worked on a day-to-day basis with farmers while also working with retailers.
He has a passion for agriculture and helping to build relationships that will ensure the industry moves forward together.