‘There’s no such thing as just a farmer’: Red Tractor launches film championing British farming

Released on 6 October, Proud to Farm recognises the contribution of more than 40,000 farmers and growers assured by Red Tractor.

The film comes after months of unusually hot, dry weather that has put pressure on food production and impacted all farming sectors.

NFU Deputy President Paul Tompkins said: “British farmers and growers work incredibly hard to produce high-quality food while running businesses, caring for livestock and managing the countryside.

“We are extremely proud of the skill, commitment and dedication shown by everyone working across our sector, which is being recognised and celebrated in this film, with our farmers and growers at the heart of telling the story of British farming.”

Watch the full Proud to Farm film on Red Tractor's YouTube.

Featuring real farmers and growers working to Red Tractor standards, the film reflects both the challenges and rewards of food production, highlighting the moments that make the hard work worthwhile.

The short film also showcases the many roles farmers fulfil, reinforcing its central message that there is no such thing as “just a farmer”.

Featured farmers describe themselves as food producers, business owners, mechanics, crop specialists, livestock experts and custodians of the countryside, reflecting the skill and responsibility involved in producing food for the nation.

Chief Executive of Red Tractor Paul McLaughlin said: “British farmers and growers are producing food against an incredibly challenging backdrop, and we believe their contribution deserves to be recognised and championed.

“We want to make the skill and care that goes into producing British food more visible to consumers and show farmers and growers that we are proud to stand behind them.”

Red Tractor assurance covers around three quarters of UK agricultural production, with the logo appearing on more than £18billion worth of British food and drink.

Earlier this year, Red Tractor’s 2026 Farmer Sentiment Survey found the majority of farmers believe assurance schemes play an important role in building consumer confidence.

Many also called on Red Tractor to do more to champion assured British food and strengthen understanding of the standards behind it.

In August, Red Tractor worked with young farmers on British high streets to explore consumers’ understanding of farming, food production and product labelling.

Paul McLaughlin says: “We know there is still a gap in understanding around how food is produced, but there is also a real sense of pride in British food and the farmers behind it.

“If this film helps more people understand the skill and commitment behind British farming, and builds confidence in the food our farmers produce, then it has done what we set out to achieve.”