Amy Hayes

NFU Dairy Board appointee, Midlands

Amy is a fifth generation dairy farmer from Leicestershire.

Alongside her family, Amy manages the 600-cow dairy herd on a New Zealand-style grazing and spring calving system. 

As well as her farm role, Amy is also the founder of Pastures Green Communications Ltd, helping rural and agricultural businesses promote themselves and tell their story online. She helps businesses with all areas of their marketing strategy and specialises in social media and influencer marketing within the industry. 

Amy is passionate about communicating a positive message for the dairy industry online and spends much of her time sharing her farming story on social media. She has over 18,000 followers and enjoys communicating the farming story to consumers, next generation farmers and school children.