Britain’s biggest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients will over the next three years work closely with a group of around 25 Müller Direct young farmers who have the potential to create thriving dairy businesses.
Müller Direct Next Generation follows the launch of Müller Farm Insight and the Müller Direct Futures Contract option in 2017, initiatives designed to build a bright future for Müller Direct farmers.
The young farmers will be provided with bespoke training on everything from benchmarking and market analysis, to business improvement planning. The group will meet three times a year and will serve as a forum, enabling the farmers to share knowledge and best practice.
Rob Hutchison, Milk Supply Director at Müller, said: “This is another valuable initiative for Müller Direct Farmers, this time focussing on the next generation.
“Müller is investing significantly to ensure that consumers will be able to buy more and more added value dairy products that are made in Britain with milk from British farms. We need to maintain a long term and progressive milk supply and Müller Direct Next Generation will help ambitious young farmers build the thriving dairy businesses of the future.”
NFU chief dairy adviser Sian Davies said: “It’s good to see Müller recognising ambition in the dairy industry and providing support to take it forward.
“The scheme has been in development for some time and we welcome the support the industry is seeing from milk buyers. Müller has recognised the importance of making businesses more resilient in the face of Brexit.”