The 2015 Pocket Media Awards showcased outstanding design and creativity - two qualities demonstrated in such abundance by our celebration of hill farming that the judges decided to create a special category.
Naming our guide the Z-CARD® Award winner, the panel said: "We were massive fans of the artwork for this project, with beautiful imagery used to communicate the importance of British farming in shaping the country's landscapes."
What's our guide all about?
The fold-out guide aims to promote the magnificent and dramatic landscapes of the British uplands to families holidaying in them.
Part of the NFU’s Back British Farming campaign, the leaflet explains what the hills and uplands are all about, the importance of farming and why agriculture is the driving force behind the economies in some of the country’s most scenic rural areas.