The NFU welcomes this new product launch and the support Lidl is showing in promoting grass fed sustainable production of beef in the UK.
Lidl’s new grass-fed steak is produced from cattle that have been fed a diet consisting of at least 70% grass and forage. Along with their diet, the cattle must also spend a minimum of 180 days a year grazing to qualify for grass-fed.
NFU National Livestock board chair Richard Findlay said:
"We are pleased to see Lidl promoting a grass-fed beef label which looks to recognise the sustainability of British beef. We produce some of the very best grass-fed beef in the world and I see this as a welcome development to promote British beef to UK consumers.
We welcome product differentiation especially where that returns an additional premium to the farmer."
British farmers aligned to producing the grass-fed product for Lidl will receive a premium on the beef that they supply.
"Our grass-fed steak is a premium steak line from dedicated farmers, and what makes it premium is that the stock is reared on a healthy diet of at least 70% grass & forage, with at least 180 days grazing per year.
Our farmers are paid a premium to support a farming process which is more sustainable for the planet.
Additional to this, the dedicated farmers who supply our Grass-Fed Range are British and are Red Tractor Farm Quality Assured. This standard ensures that all animals are treated to the highest levels of animal welfare throughout their lifetime."