Meet the NFU Sugar Team

NFU Sugar Team March 18_52516

The NFU Sugar Team: L-R Bethan Williams, Diane Armitage, James Northen, Arthur Marshall,and Greg Brighouse

Dr James Northen  

Head of Sugar

James joined took over the leadership of the NFU Sugar team in early 2017. He is a former director at the Institute of Grocery Distribution and adviser to Arla Foods and the Food Ethics Council. He works closely with the NFU Sugar board to shape the organisation’s policy and plays a cruicial role in price negotiations.

Greg Brighouse

Beet Intake Manager

Greg started with the NFU in January . Originally from a farming family in Cheshire, Greg is bringing with him over 30 years’ experience from the food manufacturing industry covering quality, technical and operational roles in a number of countries worldwide.  Greg now has taken on the responsibility for reception and beet intake. This also includes recruiting and managing the seasonal staff who look after the growers interests in the four factories and central Tarehouse. Greg and his team are responsible for ensuring that grower’s deliveries of beet are handled in accordance with the approved procedures agreed between the NFU Sugar team and British Sugar.

Diane Armitage

Sugar Adviser

Diane obtained a degree and MSc in Applied Ecology in her native Ireland where she grew up on a beef and sheep farm. Since her graduation, she has worked in a number of roles in conservation and farming including a number of years working for seed specialists Oakbank on agri-environmental schemes across the East of England.

She joined the NFU in 2013 and spent over two years working as County Adviser for the farmers in Beds & Hunts and Hertfordshire. She joined NFU Sugar in July 2015 as Sugar Adviser. She is responsible for running the Sugar Industry Programme, public affairs work, board governance and is a member of the working group responsible for overseeing the UK Seed Account.

Arthur Marshall

Commerical Analyst

Arthur leads on the analysis of markets, associated regulations, policies and agreements and provides and communicates financial and market analysis to support commercial negotiations. The role is a key part of the NFU Sugar negotiating team, ensuring they have the evidence and confidence to support their positions. The Commercial Analyst also provides the NFU Sugar team, board and growers with analysis of market conditions, and leads on the effective application of and development of policies and regulations, including those related to the commercial relationship between NFU Sugar and the sole UK processor of sugar beet British Sugar.

Bethan Williams

Grower Engagement Co-ordinator

Bethan started as an graduate trainee at the NFU in 2013 after finishing her MSc in Sustainable Agriculture from Harper Adams University and following on from her Geography degree at the University of Hull. Since 2013, she has spent 18 months as a Graduate Trainee, working on a variety of European, National and local policy issues for NFU members through placements in NFU HQ,  NFU North East Regional Office and in the British Agricultural Bureau in Brussels. Following the graduate scheme she was appointed as the National Project Officer for the Campaign for the Farmed Environment, a position which she held for 18 months before moving to NFU Sugar as the Sugar Adviser (Maternity Cover) for a year.

Bethan has taken up a new role with NFU Sugar as the Grower Engagement Project Coordinator. She is looking forward to meeting as many growers as possible.


Last edited on: 14:05:2018

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