Meet the NFU Sugar Team

NFU Sugar is the single entity that represents all sugar beet growers in the UK and negotiates on their collective behalf with the single processor (British Sugar Plc).

Dr James Northen

Head of NFU Sugar

James took over the leadership of the NFU Sugar team in early 2017.

He is a former director at the Institute of Grocery Distribution and adviser to Arla Foods and the Food Ethics Council.

He works closely with the NFU Sugar board to shape the organisation's policy and plays a crucial role in price negotiations.

Arthur Marshall

NFU Commercial and Market Insight Manager

Arthur leads on the analysis of markets, associated regulations, policies and agreements and provides and communicates financial and market analysis to support commercial negotiations.

His role is a key part of the NFU Sugar negotiating team, ensuring they have the evidence and confidence to support their positions.

The Commercial Analyst also provides the NFU Sugar team, board and growers with analysis of market conditions, and leads on the effective application of, and development of, policies and regulations, including those related to the commercial relationship between NFU Sugar and the sole UK processor of sugar beet British Sugar.

Sam Williamson

NFU Sugar Adviser

Sam works with the wider NFU policy and sector teams to ensure that sugar is represented in cross-sector policy consultations impacting the future of the industry.

The role extends to public affairs and communications, working closely with the wider industry to ensure that sugar growers' interests are heard by government. He also oversees NFU Sugar grower engagement.

Sam was on the NFU agricultural policy graduate scheme prior to joining the NFU Sugar team.

Sarah Smith

NFU Beet Intake Manager

Sarah is responsible for overseeing beet reception and intake. This includes recruiting and managing the seasonal staff who look after the growers' interests in the four factories and central Tarehouse.

Sarah and her team are responsible for ensuring that growers' deliveries of beet are handled in accordance with the approved procedures agreed between the NFU Sugar team and British Sugar.

She brings a wealth of knowledge and experience to NFU Sugar not least from her previous role with Germains.

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