Georgina Hyde is the new NFU West Midlands environment and land use adviser and took up the post on 7 February, having previously been an adviser with the Severn Rivers Trust.
She takes on the role after Sarah Faulkner was promoted to NFU regional policy manager.
Georgie said: “My interest in agriculture started to develop after lambing at my uncle’s farm on the Herefordshire/Shropshire border, after which my career path was set.
“I have cross compliance experience, of on-farm anaerobic digestion, rural land agency and providing on-farm support and advice to improve water quality and farming practices throughout South Shropshire; all have a common goal of providing support to farmers.”
At home her family has a smallholding where prime lambs are finished together with a small pig enterprise and laying hens.
“Joining the NFU has been a firm ambition of mine from the outset,” she said.
“I am thrilled to be part of the NFU West Midlands regional team and am ready to provide environmental support for union members at a time of such change and challenge and when the issue is so high on the political agenda.”
Sarah Faulkner said Georgie brought a wealth of experience to the role including a keen understanding of catchment management issues.
“I was delighted to recruit her from a strong field of candidates,” she said.
“I know from experience what a challenging but rewarding job this is and I am sure she will make it her own; I hope you will join me in welcoming her to the regional team.”
A Harper Adams University graduate, Georgie, is also active with Tenbury Agricultural Society and Countryside Show and said she had gained much from Worcestershire Young Farmers.
“Being a part of young farmers provided me with years of experience in various roles and competitions, including the creation of floristry displays.
“This is something I continue to practice and enjoy throughout the seasons,” she added.