Fruit Focus 2025 – pre-register now for free entry

09 July 2025, 08:00 – 17:00

NIAB at East Malling, New Road, East Malling, Kent ME19 6BJ

NFU Fruit Focus | 9 July | East Malling (bowl of strawberries and blueberries image)

We’ll be hosting two ‘NFU Fruit Forum’ sessions at Fruit Focus this year, where we’ll be discussing the challenges facing the industry. Pre-register today for free entry to the event.

Fruit Focus 2025 takes place at NIAB at East Malling in Kent on 9 July 2025.

There will be live demonstrations, guided tours of NIAB's research facilities, and the NFU Fruit Forums, where industry experts will be leading discussion of the pressing issues facing the sector.

NFU Fruit Forums

The NFU will be hosting two ‘NFU Fruit Forum’ sessions at Fruit Focus this year, where we'll be discussing the Employer Pays Principle feasibility study, and hearing from an industry panel about the future opportunities for the sector. Get the details.

Meet the speakers

Find out more about the NFU representatives taking part:

Lee Abbey

Chief adviser (Crop and plant production)

Lee has been a policy adviser at the NFU for more than 18 years and leads the Horticulture and Potatoes, Combinable Crops, and Plant Health teams.

He works closely with the national boards for Horticulture & Potatoes and Combinable Crops to develop and deliver their key strategic aims.

Martin Emmett

NFU Horticulture and Potatoes Board chair

Martin was elected chair of the NFU Horticulture and Potatoes Board in 2022. 

He is a director of Tristram Plants, part of the Farplants co-operative which grows and markets over 2000 plant varieties and generates more than £50 million annual sales through retail.

Thomas Price

NFU employment and skills adviser

Tom is the NFU’s employment and skills policy adviser.

He leads on:

  • Access to labour and the seasonal worker scheme.
  • National Living and other minimum wage rates.
  • Employment regulation.
  • Skills development representing the NFU on Agriculture Trailblazer groups and T Level consultative groups.
Event details
Start Date
09 July 2025 at 08:00
End Date
09 July 2025 at 17:00
Location

NIAB at East Malling, New Road, East Malling, Kent ME19 6BJ


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