Fruit Focus 2025 takes place at NIAB at East Malling in Kent on 9 July 2025.
There will be live demonstrations, guided tours of NIAB's research facilities, and the NFU Fruit Forums, where industry experts will be leading discussion of the pressing issues facing the sector.
- You can pre-register for free entry to the event: Fruit Focus | Visitor registration
- On-site registration on the day will cost £10.
- You can find out more about the event at the Fruit Focus website.
NFU Fruit Forums
The NFU will be hosting two ‘NFU Fruit Forum’ sessions at Fruit Focus this year, where we'll be discussing the Employer Pays Principle feasibility study, and hearing from an industry panel about the future opportunities for the sector. Get the details.
Meet the speakers
Find out more about the NFU representatives taking part:
Lee Abbey
Chief adviser (Crop and plant production)
He works closely with the national boards for Horticulture & Potatoes and Combinable Crops to develop and deliver their key strategic aims.
Martin Emmett
NFU Horticulture and Potatoes Board chair
He is a director of Tristram Plants, part of the Farplants co-operative which grows and markets over 2000 plant varieties and generates more than £50 million annual sales through retail.
Thomas Price
NFU employment and skills adviser
He leads on:
- Access to labour and the seasonal worker scheme.
- National Living and other minimum wage rates.
- Employment regulation.
- Skills development representing the NFU on Agriculture Trailblazer groups and T Level consultative groups.