NFU Poultry Industry Programme 2022/23

09 March 2022

Members of the 2019 NFU Poultry Industry Panel gathered outside NFU HQ

Find out about the NFU Poultry Industry Programme – from those who have previously taken part.

The PIP was initially started by the NFU in recognition of a need to develop young people already working within the poultry industry and broaden their knowledge.

The programme builds on the existing skills and knowledge of the young people that take part to help them develop their careers as future industry leaders. It is made up of a series of events which give participants a unique insight into the industry as well as creating contacts with other poultry farmers and industry specialists.

Tom Glen, NFU Poultry Adviser, said: "It is important to engage and encourage the next generation and the NFU’s Poultry Industry Programme aims to inspire those already working within the sector to become future leaders."

The application window for the 2022/23 programme has now closed. The new cohort will be announced once shortlisting and interviews have taken place in June.

"I would certainly recommend applying for the Poultry Industry Programme. I have learnt new skills, made new industry contacts, and feel much more informed about the industry – and had a lot of fun along the way."
Liz Warner, duck and quail producer, and former PIP participant

Meet the 2019/20 PIP participants

Find out why they applied for the programme.


Karl Hodgson

NFU Poultry Industry Programme participant Karl Hodgson

"I’m a broiler farmer from Carlisle, Cumbria, where I farm with my father. We have two poultry units, each with 56,000 birds, and we’re on contract with Frank Bird Poultry. The aim of going on this programme is to broaden my horizons, improve my public speaking skills, and to network with people of a similar age and profession in the industry. Hopefully, the things I learn I’ll be able to take back to my business and boost efficiency and maintain profitability."

Will Raw

NFU Poultry Industry Programme participant Will Raw

"My family farm in Yorkshire has 210,000 broilers. I decided to apply for the PIP because it looked like a fantastic opportunity to meet new people and gain information that I might not get at home doing everyday farming with my family. I also think it’ll be a great way of advancing our business and learning more about the NFU."

James Porter

NFU Poultry Industry Programme participant James Porter

"I’m the son of a poultry farmer and our independent business, based in Lincolnshire, has over one million chickens and our own feed mill. I am looking to take over the farm in the near future. For this reason, I thought the PIP would be really useful to expand my knowledge of the poultry industry. I’m really looking forward to the European visit, which will be something completely different for me and really good to see."


Liz Warner

NFU Poultry Industry Programme participant Liz Warner

"We are county council tenant farmers in Devon, where we produce duck and quail eggs for Clarence Court. I was inspired to apply for the PIP because it looks like a brilliant opportunity and I’m hoping to learn a lot about the wider industry. I think sometimes you can get really pigeon holed into what you’re doing and not open your eyes to what’s happening in the rest of the world, so it’s quite interesting to see what everyone else is doing and learn from that."

George Powell

NFU Poultry Industry Programme participant George Powell

"My family are free range egg producers from Shropshire with 64,000 laying hens, which we have converted from flat deck to multi tier. We believe the whole industry is driven towards efficiency and modernisation, so hopefully, through the PIP, between meeting new people and learning from other sectors of the industry, we can drive ourselves to be more efficient and more productive as a business. There are a lot of businesses that are struggling and hopefully this programme will help us futureproof ours."


Jonathan Baxter

NFU Poultry Industry Programme participant Jonathan Baxter

"I applied for the Poultry Industry Programme as I thought it was an exciting opportunity to learn about the industry and also to develop some personal skills as well. This will obviously be beneficial to me as an individual but will also help the industry as a whole if the younger generation are working together to be the leaders of the future."

Will Lea

NFU Poultry Industry Programme participant Will Lea

"I’ve been brought up on a farm and always loved the poultry sector, but would love to expand my knowledge through the PIP. I think this is such a great programme that will enable me to get out there and meet likeminded people and see different aspects of the industry. I’ve got a free-range egg unit at home in the West Midlands, with 38,000 layers, which keeps us very busy and I also work for Lloyd’s Animal Feeds/CFP."

Turkeys & ducks

John Malseed

NFU Poultry Industry Programme participant John Malseed

"I’m a turkey producer from Dartmoor, Devon. At first, I just started doing a few turkeys because we wanted a way to aid cash flow, but this part of the business has grown massively and it’s our main bread and butter. We now grow 4,000 turkeys for the seasonal market, of which 50% are organic."

Patrick McCloy

NFU Poultry Industry Programme participant Patrick McCloy

"I’m from a family farm near Leeds. We grow ducks for Avara and we also grow potatoes and mixed arable for Cockerels and McCain’s. What I’m looking to get out of the programme is further knowledge of the wider poultry industry; I would also be really keen to expand my business knowledge."


Avril Ritchie

NFU Poultry Industry Programme participant Avril Ritchie

"I’m a senior area manager for Noble Foods, looking after company farms and liaising with producers. I applied to PIP because I thought it would be a really valuable opportunity to expand my skills and knowledge, particularly in the wider poultry industry, and interact with people I may not usually have a chance to talk to."

Mark Jolliffe

NFU Poultry Industry Programme participant Mark Jolliffe

"I am originally from Dorset, and I’m an account manager for ABN and have been with the business for six years. I look after a range of accounts including broiler breeders, broilers, vaccine eggs and layers. I wanted to join the PIP to further my knowledge of different sectors of the industry and also to help pass relevant information on to my customers."

Read more about the 2019/20 PIP activities

Poultry Industry Programme

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