GCA launches annual survey to investigate retail behaviour

Young boy reaching for an apple in a supermarket

Suppliers can now give feedback to the GCA's (Grocery Code Adjudicator) annual survey on how they are treated by their customers.

Launched on 12 January, the survey gives suppliers an opportunity to tell the GCA about any issues they are facing and whether their customers are treating them fairly and lawfully. The survey is open for six weeks, closing on 22 February 2026. 

Take the GCA’s survey

Feedback is key

The survey is an important opportunity for suppliers to confidentially tell the GCA about their experiences when supplying their customers. Although the survey is focused on producers who sell to retailers, there is an opportunity to provide feedback as a ‘non-direct’ supplier.

This is a valuable opportunity to inform the GCA’s work and shape their future priorities for the upcoming year.

The adjudicator, Mark White, said: “The annual survey is your chance to tell me in confidence how the retailers are behaving. I want to hear from you.

“I will act on the issues that you raise, making sure that the retailers take action where necessary to treat their suppliers fairly and lawfully.”

Last year’s survey shows a decline in the number of suppliers experiencing issues under the GSCOP (Groceries Supply Code of Practice), with notable improvements in several key areas. 

Confidentiality

YouGov will be conducting the survey on behalf of the GCA office and all information provided will be treated in strict confidence. Responses are not shown to the GCA without consent, and never to retailers.

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This page was first published on 27 January 2025. It was updated on 13 January 2026.


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