The NFU Poultry Board is encouraging members and egg producers nationwide to take to social media and help spread the word on the importance of eggs in a balanced diet.
This year’s theme is ‘The Mighty Egg: Packed with Natural Nutrition’ and aims to celebrate the many health benefits consumers can get from eating eggs.
By getting involved in World Egg Day you will help to raise the profile of British poultry farmers, and the vital role the sector plays in offering a nutritional and healthy staple in our daily diets.
Small but mighty
NFU Poultry Board member Phill Crawley said: “Eggs may be small but they are certainly mighty. Packed with essential vitamins, amino acids and high-quality protein, they are a vital part of a healthy, balanced diet.
“British poultry farmers take pride in caring for their hens which shows in every egg. Whether scrambled, poached or baked into something delicious, eggs deserve their place at the heart of our diets.
“On World Egg Day, we’re proud to celebrate the British egg sector and remind shoppers to look for food assurance schemes – such as the British Lion, Laid in Britain and RSPCA Assured – as a trusted sign of quality, bird welfare and food safety.”
How to get involved
The NFU will be showing support for this year's World Egg Day by asking members to share their producer stories on social media on the day – Friday 10 October.
This can be a post or a video and can be as creative as you like – make sure to mention the nutrition each humble egg provides and let us know the many ways you enjoy your eggs.
To help with social media posts, members can download any of our ready-made graphics and use them to share the positive messages of this year’s campaign. Alternatively, why not share your favourite egg dish on your social media?
Social media tips
Hashtags
- Use the hashtag #WorldEggDay
Images and videos
Videos are a great way to engage or interact with your audience. You could record yourself out on farm answering some topical questions such as:
- How do you keep your hens healthy?
- Why do you enjoy being a poultry farmer?
- What do you feed your chickens?
- What is your favourite way to eat eggs?
Images should be varied and of interest to the target audience to make the posts stand out.
- This can vary from egg production on farm to the food creations made using eggs.
- If you are a poultry farmer, focus on posting images/videos of your farm, hens and eggs.
- If you enjoy eating eggs, why not include a picture of your favourite dish or a video of how you have cooked it.
Graphics/infographics are a simple way of displaying information
- The NFU poultry team has produced a range of graphics and infographics for those who wish to use them in order to promote World Egg Day. See Poultry: Social media content and infographics
- Other social media graphics are available to download from the World Egg Organisation’s World Egg Day social media toolkit.
Don’t be afraid to use emojis
Use emojis relevant to World Egg Day in your social media posts.
For example, using the egg emoji 🥚 the fried egg emoji🍳 or the chicken emoji🐔.
Tag our NFU accounts
Make sure to tag the NFU in your posts:
- Facebook – Back British Farming NFU
- Instagram – @BackBritishFarmingNFU
- TikTok – @BackBritishFarmingNFU
- X – NFU_Poultry
See a full list of our social media handles.
Interact with your target audience
- Ask questions such as “what is your favourite way to cook an egg?”
- Answer relevant questions that might be asked by your followers such as “what time do you have to get up to collect the eggs?” or “How did you get into farming?”
Still looking for inspiration? Take a look at these posts from World Egg day 2024:
