Ben Gibbons, who has been working in the region as an adviser with a strong focus on political lobbying, will already be known to many.
Mr Gibbons started in his new role in December following the departure of Georgia Craig. He is looking forward to engaging with greater numbers of farmer and grower members, helping to make a difference on key policy issues for the NFU.
He said: “I have already liaised with a councillor in the Vale of the White Horse, in Oxfordshire, who had sought our help with his new agriculture brief and we expect to be helping on a number of matters. There are also some large infrastructure projects planned for the area and we shall be assisting members affected by these.
“Moreover, we have teamed up with Royal Berkshire Fire and Rescue Service to improve our collaborative ways of working in the future, and are already represented on its working group to combat wildfire across the Thames Valley.
“For the new year, we have a packed programme of local authority liaison and MP lobbying in the diary. With our officeholders, I hope to capitalise on existing relationships and forge new ones with decision-makers and politicians across the three counties.”