Following the publication of an article covering the life cycle of a chicken, NFU Poultry Board chair James Mottershead has written to The Mail on Sunday, highlighting the high welfare standards at the heart of British poultry.
James' letter was published by The Mail on Sunday on 30 October and details how British poultry farmers are leading the world in the health and welfare of their flocks.
It failed to say that the UK has some of the highest animal welfare standards in the world, across all production systems.
More than 95% of chicken produced in the UK is Red Tractor assured, which means farms are independently inspected to ensure, among other things, that the health and welfare of their flock is at the core of production and birds have access to enrichments such as scratching areas and bales to perch on to display natural behaviours. Your article doesn’t reflect this reality on farm.
Chicken is a staple of British menus and people can be assured that British poultry farmers prioritise the health and welfare of their birds. When people buy British chicken, they are purchasing a high-quality, nutritious product from farmers who care.
Once you have submitted your query someone from NFU CallFirst will contact you. If needed, your query will then be passed to the appropriate NFU policy team.
Strictly necessary: Strictly necessary cookies serve critical purposes, such as security, network management, and accessibility. While you have the option to adjust your browser settings to disable these cookies, keep in mind that doing so might impact the website’s functionality.
Functionality cookies: Functionality cookies are cookies that help enhance a website’s performance and functionality. For example, functionality cookies can be used to allow video playback or remember a user’s region.
Analytical/performance cookies: All data gathered through analytical cookies is anonymous and used solely to improve our website’s performance and your user experience. Analytical cookies help us understand how you use our website. They tell us which pages you visit most frequently, how long you spend on a page, and which links you select. They help us create a better user experience for you and all our NFU members. Your cookie preferences can be managed in your browser settings, but remember, disabling analytical cookies may limit your ability to access certain features or receive personalised content.
Targeting cookies: Our targeting cookies monitor your interactions with websites. They monitor which pages you visit, how long you spend on a page, and the links you select.
Business benefits: From a business perspective, marketing cookies allow companies to fine-tune their ad campaigns, ensuring they reach the right audience.
Targeted advertising: Armed with this data, marketers can tailor their advertisements to match your preferences. When you see those personalized ads while browsing, its often because marketing cookies have been installed.
Third-party involvement: These cookies are typically set by external entities (not the website your directly visiting). For instance, advertising networks or analytics providers may deploy marketing cookies.