NFU writes to The Mail on Sunday on British poultry production welfare standards

James Mottershead

James Mottershead

NFU Poultry Board chair (West Midlands member)

First published: 01 November 2022

A headshot of NFU Poultry Board chair James Mottershead

Following the publication of an article covering the life cycle of a chicken, NFU Poultry Board chair James Mottershead has written to The Mail on Sunday, highlighting the high welfare standards at the heart of British poultry.

James' letter was published by The Mail on Sunday on 30 October and details how British poultry farmers are leading the world in the health and welfare of their flocks. 

Read the full letter:

To the Editor,

As a representative of British poultry farmers and a proud poultry producer myself, I find articles such as Tom Rawstorne’s ‘How your supermarket chicken has a pitiful life of just 35 days’ extremely disappointing.

It failed to say that the UK has some of the highest animal welfare standards in the world, across all production systems.

More than 95% of chicken produced in the UK is Red Tractor assured, which means farms are independently inspected to ensure, among other things, that the health and welfare of their flock is at the core of production and birds have access to enrichments such as scratching areas and bales to perch on to display natural behaviours. Your article doesn’t reflect this reality on farm.

Chicken is a staple of British menus and people can be assured that British poultry farmers prioritise the health and welfare of their birds. When people buy British chicken, they are purchasing a high-quality, nutritious product from farmers who care.

James Mottershead
NFU poultry board chair

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