Now in its fourth year, the campaign uses social media platforms to reach out to the public and MPs. It promotes arable farmers’ positive contributions to food production, the farmed landscape and diverse habitats.
Our role in food security
NFU Combinable Crops Board chair Matt Culley said: “With all the global uncertainty, and growing concern about food security, it’s more important than ever that we all highlight the role of farmers in producing high quality food for UK consumers’ tables, and the need to make this more resilient.
“We need to ensure that both politicians and the public appreciate the economic contribution our sector brings to the UK and understand the high environmental standards we produce to.”
Engaging with the public
“People see fields changing colour, and the harvest underway, but sadly few understand exactly what’s going on and the link between how the crops we grow contribute to the rich environment around us, and the feed and food made from it.
“It's key that we highlight the connection between what we do on farm, how our crops are used, and how much of our produce ends up on people's plates.”
“#YourHarvest is our chance to showcase the work we do and the food we produce to the public and policymakers”.
Below are the key messages we’ll be sharing across our social media this #YourHarvest. Please also share these in your posts along with the photos and videos from your farm.
- This year it's more important than ever that you know that we are working to produce quality food for your table.
- British farmers are producing your daily bread through thick and thin.
- From bread and breakfast cereals to vegetable oils and oat biscuits – UK farmers are out harvesting your food in a field near you.
- As harvest begins, make sure you back British farming, to help build more resilient domestic food systems in an ever-uncertain world.
- This year more than ever it’s important to back British farmers. Your support will help us keep on providing high quality, nutritious, and affordable food for the nation.
Here's how you can use social media to influence people
- Shoot videos and share them – your experiences are stories that need to be told
- Share facts and stats – if you're proud of our industry, tell people what it achieves
- Take photos of your field signs, use #YourHarvest and #WhatsInMyField
- Use the #YourHarvest hashtag – hashtags are a great way to make your voice heard
- Add the time your photos / videos were taken – this shows that harvest is happening 24 hours a day
- Post more stories – stories are a fun way of sharing the behind-the-scenes action on your farm. You can even do it on Twitter too with their ‘Fleets’ feature!
- Post images – the British countryside is a beautiful canvas
- Tag your MP – make your voice heard in the corridors of power
Order your field signs today
We have created a selection of field signs to help you communicate with the public and share the great story that British farming has to tell. These cover growing wheat, growing barley, grazing sheep, grazing cattle, and looking after the environment.
We also have 11 field signs that are available for members to download and print. As well as the five above they include growing oats and growing oil seed rape.
Matt said: “Few people recognise what a field of wheat or barley looks like until it turns golden at harvest time. I urge you all to either order or download the signs and place them prominently by footpaths, so the public better appreciate what we do.”
Tips for a impactful social post
Consider creating a video for each of your crops based around the following questions:
- Introduce the crop and explain what you're doing with it.
- Provide examples of what products the crop can be used for – does your crop go into any well-known brands/products?
- Explain how what you do benefits/protects the environment – e.g. work to increase soil health, any tree/hedgerow management, wildlife encouragement, use of cover crops etc.
- Briefly describe the farming process for the crop you are talking about – when do you plant, what do you have to do to keep the crop healthy, when it is harvested?
- Describe why harvest is an important period for farmers and why it is important/relevant to the rest of the nation – e.g. bringing in the core ingredients for many of the nation’s staple foods.
Golden rule: Be sure to film in the field of crop you are talking about!