At the same time as encouraging you, NFU members, to invite your parliamentary candidates out on farm, the NFU campaigns team has also been engaging with the general public and Back British Farming supporters to help raise their awareness of the importance of British food and farming.
As part of the member toolkit calling on members to invite their parliamentary candidates out on farm, over 200 candidates from across the political parties received letters from NFU members.
Read more about the activity taking place on farm around the regions:
This election period has been a significant opportunity to build on our supporter database ahead of delivering influencing campaigns next year. A bespoke newsletter was sent out to the Back British Farming supporter database to ask them to watch and share our campaign video which highlighted the value of food and farming to the UK economy. The video was viewed more than 5,000 times and shared by 350 people.
On social media our content showcased key areas of the NFU manifesto as well as a series of campaign animations that helped to demonstrate the value of British food and farming.
Over the course of the five week period, a number of Facebook ads were delivered to reiterate the importance of British food and farming and to recruit subscribers to our Back British Farming newsletter, taking our total number of supporters to 33,412. The ads reached a total of 311,776 people which highlighted different areas of the NFU manifesto including food standards, the economic value of British food and farming, trade standards and climate change.
We know that 2020 will be a significant year for British food and farming. With a newly elected government soon to be in place, we’ll be supporting members to engage with their MPs, and will also ensure our public campaigns will activate our supporters to take actions that support our industry.