The NFU’s spring access campaign made a real impact during the Easter period, reaching more than half a million people across our social channels on Instagram, Facebook and TikTok with clear, practical Countryside Code messages. The campaign was purposefully timed at a busy time of the year for livestock and crops to ensure the public understands how to enjoy the countryside responsibly.
Our highest performing social posts had more than 320,000 views combined on social media and featured NFU beef and arable members explaining the consequences for cattle and crops from letting dogs off the lead and not sticking to footpaths.
Beef and arable farmer Jon from Suffolk explains why it's so important to keep dogs on a lead, pick up dog poo and stick to the footpath.
Norfolk flower grower Susanne explains the importance of staying on the footpaths to protect growing crops.
Alongside social media, we sent an email newsletter to over 515,000 Back British Farming supporters, explaining the new Dogs (Protection of Livestock) Bill and how it strengthens the law around livestock worrying.
Free NFU gatepost signs for members
To help reinforce these messages on the ground, NFU members can order our free, member exclusive gatepost signs. These signs are designed to keep the public on the right track, offering clear guidance on responsible dog walking, sticking to paths and respecting livestock.
- Signs come in packs of three
- Members can order up to three packs of each sign (maximum nine of each design)
- Delivery may take up to five working days
We’re currently improving our online order form, but members can still request signs by calling NFU CallFirst on 0370 845 8458.
