NFU Your Harvest campaign reaches 1.5 million
This year’s Your Harvest campaign beat all records celebrating the hard work that farmers do through harvest.
Your Harvest is a celebration of the hard work that farmers do throughout the summer to harvest and bring in their crops. The aim is to make the public aware of the effort and the work that goes into harvest, and the challenges farmers face during this time.
Campaign activity
The campaign was launched at Cereals alongside the NFU’s Fertiliser Resilience in Action – a campaign to push government for fertiliser availability, affordability and market transparency during the Iran War.
Members were encouraged to get involved with the campaign highlighting the fantastic work of British farmers during harvest by sharing simple social media posts using #YourHarvest, giving an insight into harvest life, crops, and farm machinery.
Results snapshot
- 1.2 million views on social media
- Promoted to more than 500,000 Back British Farming supporters
"The success of this campaign highlights the importance of promoting what we do to the wider public and to bridge the gap between what we produce and what the public consumes."
NFU Combinable Crops Board Chair Jamie Burrows
We highlighted members stories to the public on social media with our best performing videos gaining hundreds of thousands of views each.
NFU Combinable Crops Board Chair Jamie Burrows said "#YourHarvest demonstrates everything that harvest and our farming community stands for. It showcases the vital work that farmers do in delivering food, fibre and fuel to our consumers and creating public awareness of the challenges faced by our British growers.
"The success of this campaign highlights the importance of promoting what we do to the wider public and to bridge the gap between what we produce and what the public consumes.
"As a Crops Board, we are incredibly pleased with the campaign’s performance. Reaching millions of views is a fantastic result and highlights the strong interest and engagement with the campaign."
Results of the campaign
Overall, we achieved 1.2 million views across our social media channels. The campaign was also promoted to more than 500,000 Back British Farming supporters via the Back British Farming newsletter.
Join our community of 500,000 like-minded British food and farming campaigners today.
Why it matters
The campaign aimed to help the public better understand the hard work farmers do and strengthen the connection between the crops they grow and the food we eat.
With 90% of social media video views coming from non-followers, the campaign successfully reached thousands of people beyond our traditional audience, demonstrating its significant reach and impact.
