Rethinking Ruminants Member Toolkit

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With questions constantly being raised surrounding British livestock and dairy production, it is crucial that our members are equipped with facts and evidence to engage the public in honest, realistic and scientifically evidenced accounts of British agriculture.

That’s why the NFU has designed the Rethinking Ruminants Member Toolkit, aimed at supporting our members to confidently communicate key and sometimes, complex messages surrounding:

  • Environment and climate change
  • Health and nutrition
  • Animal health and welfare

Alongside these notable areas, the toolkit also considers common claims and misconceptions around alternatives to meat and dairy products, as well as including some top tips for members to engage with the public and positively tell their own personal story of British dairying and livestock farming.


The toolkit is comprised of four core areas:

Mythbuster

As a public-facing document created to be shared widely with a public audience, this booklet outlines common “myths” surrounding the dairy and livestock sectors, with clear messaging to explain the truth to counter these misconceptions, highlighting the excellent work and high standards of British livestock and dairy production. Download the public-facing mythbuster here.

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Directory

This member-facing, comprehensive directory of evidence-based facts and figures adds depth and context to the key messages communicated through the Mythbuster, for our members to share in public engagements, with vital concepts distilled into template tweets and other soundbites to be shared via other social media to promote the industry. Download the Directory here.

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Slide deck

Members called for a set of slides to share with the public in engagements such as council meetings, community groups and otherwise, to counter negative misconceptions surrounding livestock and dairy production.

As an simplistic adaptation of the Mythbuster, this slide deck will prove valuable in public engagement, for members to communicate with one voice. Please feel to utilise it in part or in full, as you wish. Download the slide deck here.

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Infographics suite

There are two eye-catching set of infographics which have been designed for members to share via social media channels, as a regular drumbeat engagement of key messages promoting the livestock and dairy sectors.

Aimed specifically at sharing key, simple concepts surrounding animal welfare, benefits of farming to the environment or the role of red meat and dairy as part of a balanced diet, the infographics are engaging and relevant for a wide public audience.

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Template letters for schools

Letter to accompany the Mythbuster: This letter can be used as a template to send with the Mythbuster. Download here.

Letter to a school which is planning to ban meat/dairy: Reactive letter which can be used a template. Download here.


This toolkit will constantly evolve, as new science and facts emerge and other aspects are currently in development, including letter templates and other documents.

Please feel free to get in touch if you have any ideas on further work that could be produced to support you as an NFU member in this area. Email us here: ZGFpcnlAbmZ1Lm9yZy51aw== 

We hope that you will explore the functions of the toolkit and find it to be a useful and interesting set of facts and figures.

In its varied and adaptable formats, we hope the toolkit will provide confidence to our members to utilise in the face of misinformation, to share with transparency and honesty, the truth of the excellent work that you already do.

More of the NFU's work on dairy and livestock promotion:



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