Workshop: Negotiation skills

04 October 2023, 09:30 – 16:00

NFU HQ, Stoneleigh Park, CV8 2LZ

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An image of a contract being signed

With soaring costs and a continued squeeze from customers to keep cost prices low, we all know negotiating contracts are fiercely becoming a battlefield in the grocery world. That’s why the NFU is hosting negotiation training for members, run by two former senior supermarket buyers.

This is an opportunity to attend a one-day workshop, run by former supermarket senior buyers turned management consultants. Ged Futter and David Miles of The Retail Mind have managed several multi-million-pound grocery categories and between them have nearly 60 years’ experience working at a senior level within Asda.

NFU members can take advantage of a 40% saving on the price of the workshop, which will cost £300 + VAT.

To secure your place, contact NFU CallFirst on 0370 845 8458. Spaces are limited and tickets are non-refundable. Lunch and drinks will be provided.

Why should I attend?

Arm your sales team with the skills to gain control, creating the best chance to agree the price you need from your buyer, in a constructive and robust way.

The course has a grocery retail bias, but we know the principles taught works for all types of sales so you don’t need to be a grocery retail supplier to attend.

Who is this course for?

Anyone in your business who is involved in negotiating contracts, annual pricing or volumes.

This course is not for businesses who are approaching their customer with a CPI (Cost Price Increase). For more information on CPI visitL: CPI workshops: securing cost price increases with buyers

The workshop is delivered by experienced ex-retail buyers, who have worked on both sides of the negotiating table. Using tried and tested processes, this 1-day workshop is highly interactive, focused on using real life examples.

It aims to give you the skills to build and maintain strong, constructive relationships with your buyer and communicate during a negotiation in a way that delivers messages clearly and consistently, aiming for a win-win outcome.

What can you expect?

  • Be comfortable to plan and execute a negotiation, following a simple process
  • Understand the stages and know how to stage in control of a negotiation
  • Chose right strategy for the right relationship
  • Practise some theory safely


  • Understanding timeframes, like when to begin
  • What is negotiable? When do negotiations start and stop?
  • What does each stage of a negotiation look like?
  • Identify good negotiation theory and practice
  • How to build power and stay in control
  • Keeping the relationship right whilst delivering the result
  • Planning, preparation and strategy
  • Using the right people, in the right role, at the right time
Event details
Start Date
04 October 2023 at 09:30
End Date
04 October 2023 at 16:00

NFU HQ, Stoneleigh Park, CV8 2LZ

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