Shed Talks | Beyond the bouquet: flowers from British farms

27 May 2026

Don't miss our latest episode, where hosts Naomi Williams-Roberts and Josh Redford are joined by Herefordshire flower farmer Rozanne Delamore, owner of The Ledbury Flower Farmer and farming AI expert, Tim Gordon. Also, catch up with the latest from our Westminster team.

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Taking to the shows

Rozanne shares her experience speaking to the public about British flowers and discusses the importance of engaging with people at showpiece events like the Chelsea Flower Show.

The conversation explores public support for British flowers and how NFU members can get involved.

Your AI partner

Moving from flowers to technology, the episode also features Tim Gordon, co-founder of Best Practice AI, who discusses how the latest AI technologies can help advise farmers on farm decisions and how artificial intelligence can serve as a partner in farming moving forward.

Tim also highlights concerns farmers might have about the data they input into an AI and who owns it. He explores how it can be a useful tool, but that farmers should double-check the data AI provides in case it contains incorrect figures or facts, as well as the concern about overreliance on AI chatbots.

There's also some practical advice for those looking to make the most of the potential and opportunities the technology offers the sector.

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Reflecting on the King’s Speech

In the Westminster section, Scott Pepe and Joe Osborne provide an update on lobbying work related to the Middle East conflict, including the good news that red diesel duty will be cut by over one-third until the end of the year.

They reflect on recent political developments, with some Labour MPs calling on the Prime Minister to step down, while Sir Kier Starmer says he isn’t going anywhere.

The team also discuss the King’s Speech and the Bills the Government says it wants to introduce in the next Parliamentary session. 

Plus, as part of a new series of deep dives, the team will explore each Bill announced in the King’s Speech that will directly impact NFU members, starting with the European Partnership Bill.

Meet the speakers:

Naomi Williams-Roberts

NFU Student & Young Farmer Alumni | NFU Cymru

Born with a passion for animals, it was no surprise that Naomi gravitated towards farming.

Hailing from South East Wales, a self-proclaimed late comer, it wasn’t obvious she was ‘allowed’ to join the industry, however after joining YFC her feet are firmly under the table. Establishing her farm in 2018 with her husband, Josh, Naomi hopes to help others realise their farming dreams can come true!

Josh Redford

East Sussex and West Sussex County Adviser and Surrey County Adviser

Josh works on behalf of NFU members in East and West Sussex, and in Surrey. Previously he was NFU County Adviser for Hertfordshire.

He is originally from Sussex and caught the farming bug as a teenager, when he helped on a local dairy farm.

After undertaking an Agriculture BSc at Cirencester he worked on an arable farm in Cambridgeshire, and with Farmcare as a trainee agronomist before he joined Greens of Soham.

Away from work, he is a qualified water sports instructor and an infantry reservist.

Visit Josh's East Sussex county page

Visit Josh's West Sussex county page

Visit Josh's Surrey county page

 

Rozanne Delamore

Grower & Florist, The Ledbury Flower Farmer

Rozanne grew up on her family’s dairy farm in Ledbury, Herefordshire, where her connection to the land first shaped her passion for the environment and sustainable practices.

After graduating from Harper Adams University in 2002, she carried those values into a varied career before fulfilling a long-held ambition: creating The Ledbury Flower Farmer in 2020.

Operating from her smallholding, Rozanne specialises in growing seasonal, British-grown flowers with a strong commitment to environmentally responsible methods. She supplies wholesale blooms to florists across the region and provides bespoke floristry for weddings, funerals and gift bouquets.

In addition to her floristry services, Rozanne offers a range of immersive experiences, including sustainable floristry workshops, guided flower-farm tours and pick-your-own flower sessions.

Her business reflects a blend of craftsmanship, environmental stewardship and a deep-rooted love of growing, making her a valued producer within the local floral community

Tim Gordon

Founder, Best Practice AI

Tim Gordon co-founded Best Practice AI in 2018 which advises businesses on how best to use AI.

He has had previous experience in media, consulting and campaigning. 

He is a trustee for Full Fact, overseeing their work on AI in fact-checking and co-hosts the ‘Age of Intelligence’ podcast from INSEAD, the business school.

He has a small family farm in Cumbria.

Scott Pepe

NFU Head of External Affairs

As head of external affairs in the NFU’s London team, Scott is responsible for delivering the external affairs strategy, building collaborative relationships with key external politicians, civil servants and stakeholders. 

He is also responsible for raising the NFU’s campaigning and lobbying profile in Westminster and is the NFU’s speechwriter.

Scott first joined the NFU in 2017. Before that, he worked in Parliament. He worked for the Deputy Chief Whip before going on to run an MP’s office. He has also been an adviser to Treasury Ministers and HMRC.

Joe Osborne

NFU Adviser (International Trade)

Joe Osbourne is an international trade adviser at the NFU.

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This page was first published on 14 October 2025. It was updated on 27 May 2026.


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