NFUTalk: Listen to our latest podcast on food, farming and hospitality

An image of NFU President Minette Batters and Peter Martin of Peach2020. They are both sitting around a desk with recording equipment on it.

The latest episode of NFUTalk is out now, featuring a conversation between NFU President Minette Batters, and Founder of Peach 20/20 and leading commentator in the hospitality sector, Peter Martin. 

The podcast investigates the relationship between farming, sourcing and the hospitality sectors, and how everyone can work together.

As Minette Batters says the “out of home [market] is an exciting opportunity and represents 50% of the UK food market”.

Eating out is a treat market and massively important to people’s wellbeing. During this episode, we learn how farmers and the hospitality trade can explore ways of adding value to the eating out experience, and the value of “storytelling” – allowing consumers to discover the farmer behind the food.

James Clark, NFU Director of Communications, hosts the podcast, highlighting that the provenance of food is important to consumers eating out and that the “experience” of eating out is as important as value for money.

Consistency and availability of product is key for the hospitality trade and, as Mr Martin notes, “you can’t cook a credit note”.

Promoting the importance of building trust, developing supply chains and working closely together is what's needed in order to illustrate that this sector is as important as the retail sector, especially given hospitality’s focus on sustainability and the ability of farmers to help the industry tell that story. Champions are needed on both sides to drive growth and grasp the scale of the opportunity.

Listen now for some food for thought and be inspired by the opportunities ahead:

Meet the speakers:

Minette Batters

Former NFU President

Minette runs a tenanted family farm in Wiltshire.  The mixed farming business includes a 100-cow continental cross suckler herd, as well as sheep and arable.

Diversification includes the conversion of a 17th century tithe barn into a wedding and corporate events venue, and horse liveries. Minette co-founded the campaigning initiatives 'Ladies in Beef' and the 'Great British Beef Week'.

Campaigning on behalf of NFU members about the importance of British food and farming has been a key driver for Minette throughout her time at the NFU. In 2020 she led one of the most successful petitions ever, bringing together a coalition of chefs, including Jamie Oliver, farmers, environmentalists, consumer groups and animal welfare experts – resulting in over one million people signing the NFU food standards petition. She has also regularly engaged with different media genres including appearances on Desert Island Discs, Question Time, and Any Questions.

She has been an NFU member from grassroots through to County Chair; she served as Wiltshire’s Council delegate and also as Regional Board Chair for the South West. Minette has also been a member of NFU Governance Board and served as NFU Deputy President for four years from 2014 to 2018, before being elected as president in February 2018. Minette is also an ambassador of Farm Africa and was made a Deputy Lieutenant to Her Majesty Queen Elizabeth in 2021.

Officeholder responsibilities 

  • Trade and standards
  • EU and international relations
  • Taxation and fiscal policy
  • Science and research and development
  • Food supply chain (fair dealing, Markets and Authorities, competition, regulation)
  • Food service
  • AHDB
  • Levelling up
  • Education

James Clark

NFU Director of Communications

James’ first career was in journalism, starting on regional newspapers before becoming a correspondent for The Daily Mail and then The Sunday Times.

He made the move to communications, joining The Ministry of Defence, where he was Director of News for the department and Press Secretary to two Secretaries of State. He joined the private sector in senior communications and government relations roles in-house, and as an agency director.

James joins the NFU from Toyota GB PLC, where he was Head of Press and Public Affairs for the Toyota, Lexus and Kinto brands.

Originally from the New Forest, James lives with his family in a village in Oxfordshire where he enjoys rural pursuits as well as taking old cars apart and wondering why they won’t go back together again.

Peter Martin

Founder and Executive Director of Peach 20/20

Peter Martin is a leading commentator in the hospitality sector, with 35 years experience as entrepreneur, columnist, editor, media owner, market analyst and board adviser.

Peter is the Founder and Executive Director of Peach 20/20 is hospitality's premier networking forum for senior executives.

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